Fashion networking just got easier for brands and bloggers alike. If you’ve ever spent time searching for fashion bloggers or if you are a fashion blogger trying to be connected with brands, Fohr Card might be for you.
History of Fohr Card
James Nord, Rich Tong and Holly Stair are the co founders of Fohr Card. Some may be wondering where the name for the site originated – interestingly enough, Chief Executive Office James Nord thought of the cocktail, Manhattan. This drink was the “brainstorming drink” of the three founders, and after some research Nord learned that the Manhattan was the official drink of Föhr, a North Sea island of Germany. It became their official drink when a group of men found work in New York City after leaving the island of Föhr following World War II.
How did the idea for Fohr Card to ease the process of fashion networking come about? CEO Nord, a freelance fashion photographer, says he saw a market that nobody was capitalizing on.
“We were getting e-mails every day, some from brands looking to connect with the right kinds of bloggers and some from bloggers looking to connect with brands. Nobody could find each other, and we realized there was an opportunity to build a tool to organize and legitimize the market,” Nord said.
So what exactly is Fohr Card and how can it improve fashion networking? Launched in January 2013, Fohr Card is a verified digital platform for providing statistics and detailed information and background and bloggers. The site aims to ease and streamline the collaboration process between brands and bloggers by providing detailed information on bloggers. Follower counts for Twitter, Tumblr and Instagram can be found on blogger pages. Brands can also access Google Analytics with unique visits, page views and unique page views. This helps the brands that are looking to connect with bloggers to advertise their brand to find the best bloggers and the ones that fit their specific needs.
So how does it work? Bloggers apply to the page and must be accepted to Fohr Card. Talent pays no fee to use the site, but companies subscribing pay a yearly fee per user. Companies search Fohr Card by category, location and platform to find the brands they’re looking for. This makes fashion networking between bloggers and brands seamless and streamlined.
I checked out Fohr Card’s website to take a closer look at how the site presents itself to potential users. A clean page design displays a short and sweet anecdote: “Picasso used a paintbrush, photographers use Fohr Card.” The second line regularly interchanges the word “photographers” for influencers, bloggers and Instagrammers. Upon scrolling down, I found another simple pitch to potential users:
“Imagine a platform that helped you do all the things you didn’t want to do, so you could focus on doing what you love? That’s Fohr Card.”
An easily accessible “Sign Up for Free” button makes the process truly seem as seamless as its founders described it. A simple web design makes Fohr Card appealing to bloggers and brands alike.
Have you used Fohr Card? Do you think it can connect bloggers and brands in the way that it hopes to? Let us know in the comments.