It can often seem as though women are expected to conform to the media’s ideals when it comes to being fashionable. For women who embrace their curves, lines, and shapes, online shopping may seem to be a daunting task due to lack of tasteful options or the right sizes. While some companies have developed clothes renting services, like Le Tote, others are dedicated to finding a solution to online shopping for women. Thanks to the following innovative companies, women no longer have to fear online shopping. The following websites aim to empower women to feel good about themselves through web retail. Take a look!
Aerie is revolutionizing the women’s online shopping industry by no longer retouching their models in ad campaigns. This step towards female empowerment is in response to the numerous outrages instances of aggressive retouching by fellow lingerie and women’s clothing companies. In fact, celebrities such as Emma Roberts have even been featured in Aerie’s unretouched campaign. Women can feel confident as well as get an accurate idea of how clothing will fit them thanks to the natural photos used by Aerie.
Reebok has recently begun to promote positive body image through online shopping. With apparel and shoes for a variety of sports, Reebok makes it clear that they support an active feminine lifestyle that can be both functional and fashionable. In essence, Reebok seeks to contribute to the movement that women can do anything they put their mind to, especially activities that in the past have been deemed as “men-only” sports such as weightlifting, cross fit, or other extreme sports. Likewise, Reebok aims to encourage all women to add exercise to their lifestyle, regardless of athletic ability or body size.
MLLE Clothing (Mlle is an abbreviation for the French term ‘mademoiselle’) is the ultimate destination for body size-specific clothing. MLLE seeks to help women ages 23-35 find a wardrobe that not only fits their measurements, but their lifestyles. The line is looking to open in the next year, but consumer data is already being gathered in order to create the best possible experience for a variety of women.
Sizeable is a new online tool that women can use to shop specifically for their body type. An Australian company, Sizeable was born out of the need for women to not feel constricted to the uber-skinny, often unrealistic models used in the fashion industry. Women have the option to pick from four different, real models: busty, tall, booty, and petite. After selecting the model that most closely represents your body type, hundreds of outfit options are presented based on what cuts, angles, and styles best accentuate your particular size and shape.
The Internet is slowly but surely pushing back against old fashioned media stereotypes that constrict women’s fashion choices. The companies in this article all share in the goal of empowering women when it comes to creating a positive self-image through fashion and style. Whatever your body type, size, and style preferences, online shopping can be your best friend. Go forth and be fearless in your fashion choices with the aid of online retail!