Since Google has bought YouTube in 2006, it has been the ultimate source to look up funny, and sometimes dumb videos. People spend hours on it just enjoying themselves and killing time. But around 2010, there was an overwhelming amount of young women starting to make make-up “tutorials” videos in which they show to apply make up or what make up brands they like/dislike. Also fashion is another hot topic on YouTube. Many guru’s make a “lookbook” where they show you a lot of fashion inspiration for the upcoming season.
With so many YouTube guru’s active on the social media platform nowadays, it’s hard to search for the really good ones that actually will teach you a lot about beauty and fashion. La Rue Moderne’s team has picked their top 10 of only the best ones.
1. Michelle Phan
With over 6,000,000 subscribers, Michelle Phan is the #1 beauty guru on YouTube. You can even see her on giant billboards in New York City promoting her YouTube channel. She’s also launched her own cosmetics line recently, called “EM Cosmetics“. Michelle has many tutorials showing you how to turn yourself into a Egyptian Queen or how to recreate the look of Daenerys Targaryen of Game Of Thrones.
Click here to see more of Michelle Phan’s videos.
2. Carli Bybel
Carli Bybel is a fun, gorgeous girl from New Jersey which loves to show you her huge collections of shoes, bags, clothes, make up,… You will definitely spend hours watching her videos! You can find many videos about fashion and beauty and hair tutorials. Fun fact: Carli’s boyfriend Brett Cap is a personal trainer and has his own YouTube channel as well, perfect if you need some fitness motivation!
Click here to see more of Carli’s videos!
3. Dulce Candy
Dulce (yes, that’s her real name!) is a beautiful Latina with a huge passion for fashion and makeup. She frequently upload “hauls” in which she shows what clothing or make up items she’s recently bought. She also has many videos on her YouTube channel about how to apply make up properly and how to create beautiful looks!
For more videos of Dulce Candy, click here!
4. Andrea’s Choice
On Andrea’s channel, which has an impressive following of more than 2,500,00) you’ll find everything! If you’re looking for DIY videos, make up tutorials, college dorm decor ideas, hair tutorials,…It’s all on Andrea’s Choice channel!
Click here for more videos of Andrea’s Choice.
On this YouTube channel it’s all about makeup! Make up tips and tricks, tutorials and just like Michelle Phan, Fashionista804 shows you how to turn yourself into someone completely different (a Sugar Skill maybe?) with make up!
For more videos of Fashionista804 click here!
Samantha Chapman, one of the “Pixiwoo” sisters is from the UK but is internationally known for her make up skills. Not only has also she an impressive following (over 1,500,000) but she has launched her own line of professional make up brushes called “Real Techniques“. They are of amazing quality for only a fraction you would pay for other professional make up brushes!
For more videos of Samatha’s outstanding make up skills, click here!
7. Nicole Guerriero
Nicole Guerriero – who is close friends with Carli Bybel!- has lots of videos of make up and hair tutorials, how to create fun Halloween looks, hauls, skincare tips and other videos you’d want to see on her channel.
Click here for more videos of Nicole Guerriero!
8. Christina Bazan
Christina Bazan, a Swiss model and fashionista takes you with her on her modeling life and her passion for high-end fashion. Learn about her skin care routing, her trip to Los Angeles or her tips on hats!
For more videos, click here!
9. Wendy’s Lookbook
If you had enough of all the make up videos and want a YouTube channel that’s exclusively about fashion, than Wendy’s Lookbook is your place to be! Wendy show you the fashion essentials of every seasons, how to wear scarfs in 25 different ways, how to combine certain clothing items and much more!
For more fashion videos of Wendy, click here.
10. Lisa Eldridge
The last beauty guru on our list is Lisa Eldrigde, a professional make up artist. With Lisa’s tips, you’ll become a pro at covering up pimples, how to wear bronzer perfectly, how to create a dramatic “cat-eye” and so much more!
For more make up videos of Lisa Eldridge, click here.
Which one is your favorite beauty and fashion YouTube guru?
Could you spends hours just watching their videos? Let us know in a comment below!